Phone numbers in email newsletters


With alot of people using their mobile to view emails It’s important to make it easier for the user to contact you. However whenever you put a telephone number appears in email google / hotmail and mobile email clients by default they get treated as a link and get highlighted in blue. Not the best thing at all.

So following fix will solve the issue and allows you to style them any way you like.

tel:00 <country-code><area-code><number>

<a href="tel:00442087654321" style="color:#999999; text-decoration:none;">
   <font color="#999999">+44 (0) 208 7654 321 </font>
</a>

country-code: 44
Area-code:208
Number:  7654 321

NB: this is catering for the international recipients so they can contact you where ever you are. However if they are locally based it would look something like this.

tel:0<area-code><number>

<a href="tel:02087654321" style="color:#999999; text-decoration:none;">
    <font color="#999999">0208 7654 321</font>
</a>

in Gmail: style="color:#999999;" get stripped off. so need to use
<font color="#999999"> within the <a></a>

Email Marketing Software

That’s seems straightforward however, If you are using Email marketing software like dotMailer you may encounter issues because html get formatted by these software. This is done in good intention ofcourse to avoid people making mistakes (but sometimes as a there are unique cases so you would want the option to code to behave as you want it to!).

for instance following code by default when get sent to the recipient get translated from

<a href="tel:02087654321" style="color:#999999; text-decoration:none;">
    <font color="#999999">0208 7654 321</font>
<a/>

to

<a href="http://domain.com/t/2L-3J-IK-1/c.aspx" style="color:#999; 
text-decoration:none;">
     <font color="#999999">0208 7654 321</font>
</a>

This will break the telephone link!! So you need to make sure this link is not tracked.. So switch to the HTML mode and enter the modified code with URL query string to stop it being a tracking link

<a href="tel:02087654321?campaignkw=notrack" style="color:#999; 
text-decoration:none;">
     <font color="#999999">+ 44 (0) 208 7654 321</font>
</a>

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